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Pricol - Fastest growing automotive suppliers company in India

Date Added: August 04, 2012 12:13:20 PM
Author: pricolgroup
Category: Business: Automotive: Parts and Accessories


    Premier Instruments and Controls (PRICOL) is engaged in the business of manufacturing Dashboard Instruments & Accessories, Oil Pumps and Idle Speed Control Valve Assembly. The company promoted by late N Damodaran and L G Varadarajulu in 1972 has commenced commercial production in 1975. Primarily an automobile ancillary unit, it diversified into electronic control instruments, precision machine tools, and panel and sensor instruments for defence and industrial gauges.


    It plants at Coimbatore, Tamilnadu and Gurgaon, Haryana, manufactures and assemble dashboard instruments. The company came out with a rights issue in March 1995 to augment its long-term resources and to meet additional working capital requirements. The company entered into technical collaboration with various foreign companies like N S International, US; Denso Corporation, Nippon Seiki Co. Ltd, Toyoda Gosei Co., Kojima Press Inds., all of Japan and Deok Chang Machinery Co. of Korea to upgrade its technology.


    The company has marketing agents in Germany, France, Italy, Netherlands, UK, US, Finland, Turkey, Egypt, Syria, Malaysia, Belgium and South Africa. The company's new product - Disk Brake is under testing at various two-wheeler manufacturers and the commercial supplies are expected to be commence soon. The name of the company has been changed from Premier Instruments and Controls Ltd to PRICOL Ltd.


The company has recently launched the new products which are given as follows:


    - Instrument Cluster with thermo-formed dials

    - Black Face Instrument Cluster (Optitron)

    - Cruise Control Actuator

    - Drowsy Driver Detection System

    - Digital Tachograph

    - Multiplexing

    - Side Object Detection

    - Central Locking System


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