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Importance reputation management

Date Added: August 21, 2012 12:17:01 PM
Author: nikkoncolmel
Category: Business: Marketing and Advertising: Public Relations

    Reputation entails two main components, namely:


    Perception -how the company is perceived by all stakeholders; and

    Reality -  the truth about a company’s policies, practices, procedures, systems and performance. Perception is thus closely related to the company projects.


    It is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. It campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content. A reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report. For protects companies names and brands online, they help remove and dilute negative results in the search engines. Much of brand management is about providing a balance feedback to web surfers, also known as online PR.


    Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasizing positive coverage rather than negative reviews or feedback. Doing for individuals is often referred to as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM). We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service - "Inoculation" - will help you get your name back under your ongoing control so that you can focus on running your online business.




    - Access to a wider network of qualified suppliers of all sizes

    - Makes it easier to select the best suppliers;

    - Makes significant savings in time and resources;

    - Allows for securer and more supported decisions, with less risk;

    - Greater profitability in your business


    - A network of suppliers with updated online information;

    -  League table of suppliers;

    -  Active and updated information on the reputation of a supplier with ratings according to reputation criteria;

    -  Information on regular suppliers and suppliers being shadowed for evaluation;

    -  Business indicators on supplier performance and comparison with the markets in the company profile, supplier selection lists and comparative tables of proposals;

    -  Recommend and see recommendations from suppliers.


    Reputation management

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